How it works

Connecting your ocean freight to the GoodShipping Program is an investment in the sustainability of your company and the container shipping industry as a whole. Let us explain to you how it works.

Container ship network

The container shipping industry is much like your electricity network. As with electricity, almost all businesses make use of container shipments at some point in time. However, unlike the sustainable options available for the electricity network, businesses did not have a say in the type of energy that was used for the shipments of their freight – until now.

Improve the whole system

In many climate change models, scientists apply the principle of Mass Balance. According to this principle, you need to look at the total flow of a material (CO2 in our case) that goes in and out of a system. To counter CO2-emissions and to make a lasting and measurable difference, we need to look at the shipping industry as one entity.

Connected by the atmosphere

All container ships exhaust in the same atmosphere. Therefore, it does not matter for our climate where or in which container vessel biofuel is used instead of fossil fuel. With this in mind, we have developed a flexible but effective way for companies and businesses of all sizes to lower the emissions that their specific cargo is responsible for.

For a company like Blygold, where we work with freight forwarders for shipping our sea freight, it has always been difficult to minimize the impact of our supply chain. GoodShipping makes this possible, with an easy and adaptable solution.

Maarten van der Meer, Managing Director Blygold

Step 1: Exchange of information


When you are interested to participate in our program because you want to make your sea shipments more sustainable, we will ask you to provide us with an indication of your ocean freight volume. This way we can calculate the emissions that your current shipments are responsible for and the biofuels that can make up for that.



Based on your ocean freight volume, we will then develop different scenarios and storylines for your participation in the program. These scenarios will also be based on the level of sustainable ambition of your business and/or your available budget.

Step 3: Agreement


After going through the scenarios together, we will choose and refine the best one together and come to an agreement. With this agreement, both parties will agree on the level of freight volume shipped in a carbon-neutral way.

Step 4: Execution – behind the scenes


On behalf of your business, we will coordinate everything around the implementation of the sustainable fuel. The total volume of advanced biofuel of our customers will be batched altogether. When the time is there, a partner carrier will inject the biofuel when calling in a preselected port in a preselected container vessel.

Step 5: Your CO2-impact


The GoodShipping Program will calculate the exact CO2-impact of the fuel switch of your business and may provide proof of your participation and your support to our movement via a bespoke Impact Statement and a GoodShipping certificate.


When you join the GoodShipping Program, you do not have to change the current logistical operations of your business. Why? Because it does not matter for our climate in which container ship on our planet the fossil fuels are replaced with biofuels. There are actually several reasons why our program works like this:

It would cost a lot of valuable resources and put even more emissions in our atmosphere to chase down the exact vessel that would ship your freight.

Because biofuels are not yet the norm in the shipping industry, there are not enough locations in the world at this point where biofuels (that meet our standards) are currently fabricated to supply to all ports.

Many climate models measure the emissions of the shipping industry as a whole. We follow these impact models. Even more so because our atmosphere does the same.

Because of our focus on water sports, we value clean oceans and a clean and healthy environment in general. That’s why we are happy and proud to support GoodShipping as an initiative. Together for a better world.

Peet van der Slot, Supply Chain Coordinator, MBrands

Like to know how much shipping emissions your company could save?