The container shipping industry is much like your electricity network. As with electricity, almost all businesses make use of container shipments at some point in time. However, unlike the sustainable options available for the electricity network, businesses did not have a say in the type of energy that was used for the shipments of their freight – until now.
In many climate change models, scientists apply the principle of Mass Balance. According to this principle, you need to look at the total flow of a material (CO2 in our case) that goes in and out of a system. To counter CO2-emissions and to make a lasting and measurable difference, we need to look at the shipping industry as one entity.
All container ships exhaust in the same atmosphere. Therefore, it does not matter for our climate where or in which container vessel biofuel is used instead of fossil fuel. With this in mind, we have developed a flexible but effective way for companies and businesses of all sizes to lower the emissions that their specific cargo is responsible for.
When you join the GoodShipping Program, you do not have to change the current logistical operations of your business. Why? Because it does not matter for our climate in which container ship on our planet the fossil fuels are replaced with biofuels. There are actually several reasons why our program works like this:
It would cost a lot of valuable resources and put even more emissions in our atmosphere to chase down the exact vessel that would ship your freight.
Because biofuels are not yet the norm in the shipping industry, there are not enough locations in the world at this point where biofuels (that meet our standards) are currently fabricated to supply to all ports.
Many climate models measure the emissions of the shipping industry as a whole. We follow these impact models. Even more so because our atmosphere does the same.